Currently on Tap @ Allentown Brew Works

Currently on Tap @ Bethlehem Brew Works

20 October 2010

Brew Works Rude Elf’s Reserve – Nov 1st

Here’s a little teaser….Fegley’s Brew Works Rude Elf’s Reserve will be out on Nov 1st….and yep that’s just a few days away!

ABV 10.5% • IBU 25 • O.G. 1.100
Great American Beer Fest • Bronze Medal Winner • 2009
A Belgian style Holiday Ale with attitude!
Brewed with 2-row pale & caramel malts, dark Belgian Candi Sugar, & three Belgian yeast strains. Bottled conditioned for natural carbonation, this ruby colored ale is sure to warm you up on a chilly night.
Brewed with hints of Holiday spice – cinnamon, nutmeg, ginger & clove, hopped with German Tettnang hops.
Now available in 12oz bottles as well as the bottle-conditioned 25.4oz corked & caged size.
This aromatic Holiday Ale is ready to open this year, but a few ‘wise men’ may cellar it to discover it’s ‘true meaning.’
“Remember, Rude Elf’s Reserve Makes the Perfect Stocking Stuffer for everyone on your naughty list!”

Reviews
Beer Advocate – Rude Elf’s Reserve
Rate Beer – Rude Elfs Reserve (BBW)
Media and Sales
Rude Elf’s Reserve Sell Sheet
History of the Rude Elf
This fabulous holiday ale was first developed and brewed in 1999 at the Bethlehem Brew Works under original head brewer (and co-owner) Jeff Fegley. The Fegley family thought it was appropriate to create a spiced beer to help us celebrate in the City of Bethlehem, which is considered “Christmas City, USA.” It was dubbed “Rudolph’s Reserve” because the recipe required a copious amount of malt that would result in a smaller, limited batch of beer. We proudly offered it on draft exclusively in our 250 seat brewpub in the historic downtown.

Ruldolf’s Reserve returned each year in limited batches as Jeff continued to develop the holiday recipe, and the release of the ale became a longed-for tradition by our regulars & the tourists that flock to our popular Christmas shopping district. In 2002, when the Reserve won the Silver medal in the World Beer Championships, the family decided to bottle a limited edition of the ale to celebrate the success of the brewpub. They turned to friend Dan Weirback, owner of Weyerbacher’s Brewing Co., the Easton craft brewery, and contract brewed an initial run of 250 cases of 12oz bottles.

For the original art for the beer label, we turned to another friend, R.C.Matteson of Dragon Studios, who says of his design, for the “highly regarded seasonal beer Rudolph’s Reserve, they wanted to emphasize it’s limited availability–Reserve–and how it is coveted by it’s fans, hence Santa sneaking a bottle from the wary Rudolph.” It was a great success and a quick sellout. Many a stocking was stuffed that year with bottle of the Reserve!

In 2003, we began the lengthy process of trade marking the name of our award-winning beer. Meanwhile, Jeff tweaked the recipe to produce a slightly drier (better) finish, and we contract brewed another batch of 500 cases to establish a seasonal tradition. The limited edition bottles began to sell out at a record pace, when suddenly well into the holiday season that year, the Brew Works received a ‘Cease & Desist’ letter from Classic Media, who claimed ownership of Rudolph the Red Nose Reindeer. (Note: The concern does have a trademark on our favorite four hoofed hero – and Lassie & Frosty the Snowman as well!) After discussing it politely, we agreed to withdraw our application for registering the name and agreed to discontinue use of the moniker going forward. But despite losing the name, there was reason to celebrate again – the incident received national attention as the story was picked up by the Associated Press. We lifted our glasses in a toast as a now curious public drove sales and we watched the Reserve cases “…dash away, dash away, dash away all.”
Read the article: Rudolph’s ale brews up trademark dilemma, Tuesday, December 23, 2003, The Morning Call

In 2004, we conducted a ‘renaming contest’, which resulted in a winner of a new name – “Rude Elf’s Reserve,” and again hired Dragon Studios to design a new ‘Rudolf-free’ label. With further perfection, the Reserve was now a “Belgian style holiday spiced ale with attitude,” coming in at over 10% ABV, and the number of distributors that wanted to carry the ale continued to grow.  The Brew Works attempted to get the ale to the thirsty drinkers of NYC with American Beer Distributors, Inc., in August, 2005… but WHOA! Hold your horse-like antlered sleighpullers! The State of New York would not approve distribution of the Reserve because it’s label was ‘too appealing to children’(imagine what they would have thought of the version with Santa and you-know-who)! Once again, our story was picked up by the AP for national news. Soon, emails from around the country (even from Hawaii) were coming in asking how to taste the Rude Elf’s Reserve!
In 2006, under new Brewmaster Beau Baden, the brewery began milling whole grains (which further improved the quality of all the beers of the Brew Works) and the number of cases for Rude Elf’s Reserve continued to grow. With the opening of the Allentown Brew Works in 2007, the company began to experiment with bottling in house. For the  2008 season, Fegley’s Brew Works began packaging a 25.4oz(750ml) corked & caged bottle-conditioned version of the Rude Elf’s Reserve in addition to it’s limited draft offering at the restaurant locations.

The following year, at the largest beer competition of earth, Rude Elf’s Reserve garnered another prestigious award when it brought the Bronze Medal back to the Lehigh Valley from the Great American Beer Festival. 750 cases of Rude Elf’s Reserve was distributed throughout eastern Pennsylvania that season, but the increased demand resulted in an early sell out…
That brings us to this year!  With the introduction of our new 12oz bottling line, and building on the success that our seasonal beers have gained us (opening hundreds of thirsty accounts in PA and New Jersey) the Rude Elf’s Reserve has 1400 cases earmarked already for this year. The elves in our workshop are very busy, but just like Santa this ale comes once a year, and once its gone…    HO HO HO! Rude-elf-case-photo1-150x150

Our 12oz Bottles on the line:

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